Its Business, But its Personal
Making the decision to list your home is complex. It usually combines emotional and financial reasons with logistics and sometimes life stage changes. The transaction requires a professional who understands your position and can create the right marketing strategy so your home sells at the highest possible price, in the shortest amount of time. Amy is involved in her client’s sales every step of the process from start to finish. She helps them to prep their home before it goes on the market, hosts the open houses, negotiates the offers, supervises the inspections – she is your go to person. She also uses reliable professionals to organize, de-clutter, fix up, stage, run an estate sale (if necessary) and for the actual move itself. Her sellers have found her team of resources to be an incredibly valuable proposition and takes a lot of the angst out of selling..
But the very first step, is hiring a Realtor with sharp marketing skills and proven experience running on-line campaigns.
List Your Home – Amy’s Marketing Strategy
When Amy Harris lists your home she utilizes a strategic combination of on-line and print marketing and advertising to communicate the magic of your home to today’s buyers. With 99% of the buyer pool beginning their search for homes on the internet, and 85% buying a home they found on the internet, it is critical for a listing Realtor to be an on-line marketing specialist. Amy held various management level jobs for leading Internet publishers before becoming a real estate agent. She also earned the E-Pro designation from the National Association of Realtors to ensure she has the necessary digital skills to effectively market her listings. As a result she uses a careful combination of targeted online ad placements, listing portals, video display, single property websites, social media platforms, virtual tours and printed materials. Here are examples of her marketing:
Google is one of the most important tools a tech savvy agent can use to reach targeted buyers in specific areas. Amy uses a “pay per click” strategy so show only pays when a buyer physically clicks on the ad and is taken to the property’s custom designed website.
The placement are positioned on the right side of a Google search page that is related to its content. Because this was Amy’s listing in South Orange, she targeted potential buyers who reside in specific zip codes. This generates a great deal of awareness for the property and prompts buyers to either call Amy directly or ask their agent about it.
Amy invests in the listing details using professional photos, virtual tours, video tours and an interactive floor plan before it is fed to all of the major consumer real estate websites. She also pays extra for her listings to be showcased on the major portals like Zillow, Trulia and Realtor.com.This kind of detail creates more interest and interaction.
Custom Video Home Tours
To bring your home to life in a three dimensional format Amy creates professional video home tours of her listings. These are typically the most viewed tools of the listing. No more than 2 minutes long, they give internet users the chance to view two to three elements about your home that make it truly special. Here is a good example.
Single Property Website
Using the home’s address as the URL creates a lot of awareness for the custom property website, which not only includes the video tour, floor plans, and virtual tour, but also local area information on schools, real estate market data etc.
Exposure on Amy’s Own Website, Blog and Social Media Platforms:
Amy’s website receives several thousand page views per month and her listings get special placement on it.
Amy publishes articles about the listings she has coming soon in her well received blog on her website titled “What’s the Buzz. ” This gets consumers excited since they know about it before it is on any of the real estate related websites.
Does the thought of selling your home feel overwhelming? Not sure where to go next? Then you will find our Baby Boomer’s Guide: “What’s Next?” incredibly helpful to narrow down your options and provide some you may not have already thought of.
Contact Amy today and stop pulling your hair out over the very thought of selling your home.