I am so excited to take you through the journey of staging a home for sale in South Orange, start to finish. This post is one in a 3 part series in which you will see the transformation right before your eyes. This post is all about Phase One.
While staging is usually done in preparation for putting a house on the market, we are staging this particular home while it is already on the market. We haven’t been happy with the amount of traffic and felt it was time to change it up. There is absolutely nothing wrong with the home’s decor as is, but it’s just not feeling contemporary enough for today’s young buyers. Before we can think about adding and replacing the furniture and accessories, we need to change the canvas or the backdrop.
Paint color sets the tone of a room and is therefore the single most important staging element. Too dark, and buyers worry the house doesn’t have enough light. Too bright and they can’t see through the color to visualize what it might look like with something softer. This particular home that you will witness, is very well maintained and the paint isn’t cracked or peeling. The issue is far more subtle. The whole first floor is painted beige/cream/off-white with a sort of yellowish cast. It isn’t warm and inviting and its definitely not cool and “hip.”
Staging Phase One –
I chose to hire Jane and Rachel of Verber & Sullivan because of their experience staging luxury properties. They came for an initial consultation that lasted an hour and a half. They went through each room, taking copious notes, and photos. Two days later they sent a detailed proposal describing their vision for making the space feel more luxurious. Tomorrow we begin phase one with interior paint. Below are the photos of the rooms we are tackling first. Each photo shows how they are painted now, followed by the Benjamin Moore Color swatch we will be using in each room.
At first glance the colors don’t seem all that different from each other or the paint that is already on the walls, but I can tell they will give a huge boost in making the rooms feel warmer, and more sophisticated. Once the painting is done, we are bringing in new furniture to compliment what is already there. The furnishings and accessories will be richer in textures and colors and will make the house feel very inviting.
Before the painters started the inside work, I convinced the seller to paint all of the wrought iron detail on the front of the house. It was white, which made it stand out too much against the red brick in the photos. Now the front of the house looks so much more cohesive – don’t you think?
If you are thinking about freshening up your own home or thinking of getting prepared to sell – don’t do it alone. Call a professional — Jane Verber and Rachel Sullivan do more than just staging. They can do color consultations and complete interior design projects and best of all they live locally in Maplewood and South Orange respectively. Check out some of their past projects here. And stay tuned to see the next phase of this incredible transformation.