Listing Realtors can only be as effective as their seller’s allow them to be. Selling a home requires teamwork or a good working partnership. If the seller is resistant to the Realtor’s ideas and recommendations for marketing the property, then they are essentially hiring someone for their expertise and then tying their hands behind their back.
I am working with very gracious sellers right now who are willing to do what it takes to bring their home out on the market, but only as long as the costs remain low. And, when I say “low,” I mean really LOW!
My immediate challenge was to convince them to change the interior paint color that hadn’t been repainted in 20 years. Paint is one of the most important elements in staging since it is the background for rooms and therefore influences everything in it. The entry area, dining room, hallway and living room featured a very tired and faded rosy pink. In the kithen, they took it up a notch and had a much brighter pink with a sponge effect. It took their beautifully updated kitchen and made it look like it was on a bad acid trip. I was able to convince them to put on a fresh coat. We chose a soft off weight in the blue/gray family to make a soft, clean, contemperized backdrop for their furnishings.
Next, they allowed me to de-clutter all of their living room, dining room and kitchen surfaces, and re-position their furniture. But, my biggest challenge lied ahead. I needed to add modern decor to what was essentially 1980’s style furniture accented by blank walls. Buyers get afraid of homes that are stuck in another decade. Remember, today’s buyers were born in the early 80’s; so to them, the 1980’s is like the 1960’s is to Baby Boomers.
With virtually no budget, I ransacked my own home for accent furniture, accessories, throws, pilows, table lamps and artwork. I supplemented these items with a trip to Target. There I found bath accessories and area rugs to warm the place up a bit. I spent a total of $259.00 and I hope the results, pictured below, speak for themselves.
The bathroom challenge was a tall order. It almost hurt your eyes when you walked in and were greeted by nothing but brown and gold. It badly needed to hide the fact that it was frozen in time, yet essential to work aorund the over bearing color palette.