To home buyers and sellers, finding a local real estate agent can feel a lot like finding a needle in a haystack. So many buyers and sellers are leery of the negative stories they have heard from friends and family members about their own personal experience with their agent. However, in the areas I serve – South Orange, Maplewood, Millburn and Livingston (among others) agents are quite professional and seriously committed to their businesses.
So chances are you will have a good experience – but how do you find the one that is right for you ? Here are 5 key factors you may want to consider before making your final decision:
- How they represent themselves in large part reflects their own personal brand. How they dress, their business card, website etc. are all important elements to consider – especially for sellers, since that is how they will represent your brand (your home) in the listing process.
- Relating to today’s buyers – ask yourself does the agent have credibility with today’s buyers? This is important for both buyers and sellers since buyers make the market. Ask yourself questions like do they speak their language, do they know how to reach and engage them?
- Adept at Technology – today’s agents need to have strong technology skills in order to create effective advertising and marketing as well as to provide all the necessary resources to buyers.
- Bigger is not necessarily better. Many top producing agents work as part of a team. That means the person you meet initially may have nothing to do with your transaction again. Many “teams” have their top agent present listing presentations to their potential sellers, but once the listing is signed it is handed off to a team member. Its a very lucrative model for the agent, but ask yourself – will I receive the best service with this type of organization?
- Local Insights – make sure your agent is immersed in the towns you are either looking to buy in, or sell in. This is so critical to ensure you get the best possible price either as a buyer or a seller.
I hope this helps to make a tough decision just a bit less stressful and remember, I offer “concierge” service to my clients from beginning to the close.