Going into your own business is always a crap shoot. I think the statistic is something like 9 out of 10 new businesses fail in the first 5 years. So after 25 years working for some of the largest, richest and most well known media companies, I was very skeptical, yet thrilled about my prospects for going into the real estate business where I could launch and build my brand. CLICK TO TWEET
I’ve always had a strong desire to build my own brand. In my media career I had purposely chosen to work on w launches like Conde Nast Traveler magazine, In Style magazine and was on the management team of 3 web start ups. These were all highly successful brand launches and I felt my experience increased my itch to be a true entrepreneur and build MY brand.
The first thing I did after extensive training was invest in creating my own website. Most Realtors do not do this until they’ve been in the business at least 5+ years. But I saw the change in how consumers were shopping and researching houses and I knew I needed a strong presence online in order to capture some market share. It didn’t prove to be immediately profitable, but I knew it would be a smart long term investment.
I did not earn one penny in my first two years. No- not even one! But, in my third year things began to change. The recession went into recovery mode and the real estate market bottomed out. My relentless efforts to create a high quality brand were beginning to bear fruit. I was making my self known as a professional that customers could trust to assist them effectively to sell or buy a home.
And then in my fourth year my business grew exponentially. It was just incredible. Part of the reason is the fact that while I am an independent contractor, I purposely chose to work under the Coldwell Banker Residential Brokerage corporate umbrella – the global leader in residential real estate. Hands down they provides the best tools to their agents (even though many don’t have a clue how to use them effectively). Additionally, they are great at giving recognition.
My goals for 2014 are every bit as ambitious as my previous 4 years. So, that’s why I continue to invest in myself and my brand. I hired a part time employee, reviewed and revised my marketing strategies to yield better return and as always, will continue to plug away. Wish me luck and give me a call if the entrepenurial bug comes a calling you too. Amy’s Cell (917) 327-0701.