Selling a distinctive home can have its challenges. And my current listing at 225 Underhill Road, South Orange is more distinctive than most.
It was listed just about a month ago and though available inventory is way down and prices are up in South Orange, (view the latest market update here) it has not received any offers. It is at the top of the market, price wise, and needs to find a buyer looking for something out of the ordinary, or should I say extraordinary?
It is a truly majestic home that looks like it belongs in a Jane Austen novel or in an English period film more than it does in South Orange NJ. The setting is almost magical when you consider it is all stone, is set high up on a steep hill, has partial views of the New York City skyline and has 2 acres of property. This is incredible when you consider average lot sizes in South Orange are about .33 acres and is located only 22 miles from New York City.
But, the professional photos of the exterior came out dark and made the house look foreboding and intimating. I was unhappy with them from the start. They just didn’t feel like they told the right story about the house, but I wasn’t sure what could be done since the angles are very difficult to capture.
Last week, I had a brainstorm and was able to convince the sellers to invest more money into staging the house so that the exterior of the home (which has the greatest impact on a buyer’s initial feelings about a home) would better match the welcoming, sophisticated decor on the interior. The sellers agreed and had some minor, yet tactical landscaping done in the front, side and back areas – just enough to show buyers what the potential of the grounds could be.
When they ere done I took my digital camera over and I think you’ll agree my photography skills aren’t half bad. Take a look at the before and after photos of 225 Underhill Road and compare for yourself. Better yes? How about much better? Wish me luck.