Selecting the Right Realtor to Market Your Home
Making the decision to sell your home is complex. It usally combines emotional and financial reasons with logistics and sometimes life stage changes. The transaction requires a professional who understands your position and can create the right marketing strategy so your home sells at the highest possible price, in the shortest amount of time.
Choosing the ideal Realtor has always been important, but in the current market, it is even more critical. With high amounts of inventory, you want to make sure your Realtor can make your property stand out. You need a master marketer – someone who has experience speaking the same language as today’s buyers (like Amy does – see examples here). Don’t be afraid to ask potential Realtors during the selection process to show you their business cards, website, and copies of their advertising because :
“How Your Agent Markets Themselves Indicates How They Will Market Your Home.”
With the glut of available homes on the market, how your home is marketed is the biggest factor in determining how quickly it will sell (assuming the price is reasonably presented). A real estate agent’s marketing plan should be the most crucial determinant in deciding who to list your home with. But, how can you really know about the agent’s marketing strategies?
One way is to see what they are doing with their current clients. Do those homes “stand out”? Contact those sellers. Are they getting a lot of showings and offers? (For examples of Amy’s marketing strategies click here.)
Another way is looking at how the agent markets themselves and their services:
▪ Does the photo they use for themselves represent how they look?
▪ Does their print advertising look like everyone else’s?
▪ What technology are they using to show your home? Are they using video?
▪ Is their website interesting and full of current information or just cookie cutter?
▪ Do they have a professional presence on social networks?
▪ Does their marketing show them as an expert or does it merely pat them on the back?
We all know the saying - “It’s not what you know…it’s who you know.” However, in marketing, it’s more crucial to know “who knows you”. Agents who are unknown are not good marketers. Today, you need an excellent marketer to represent you. (For examples of Amy’s strategies click here.)